I’m on a new diet. I’m on a Weekly World News Garth Brooks Juice Diet.

Appearing cheerful is vital in a society where all of life monitored by an employer, a credit rating bureau or the media’s projection of the world, and mediated by the financialization of life’s every aspect. Every action and movement is a transaction, some as large as the mortgage, others as small as the purchase of a bus token, or the cost of a cell phone call, gasoline, vehicle maintenance and parking costs for movement within the sprawling asphalt grids we call communities. Even respite from work with its vacation “leisure destinations” put on the credit card, and even the greatest commons of all, nature, has a cost of access, whether it be admission to national parks or the cost of camping and other “recreational equipment.” In the background a tabulator relentlessly calculates our bill for the thoroughly transactional and mediated life. Quit paying the bills and you are disappeared. Erased from the screens of a society of watchers watching each other — or watching celebrities, those godlike creatures dwelling on the Olympus of the most watched … and dreaming of perhaps being watched on Oprah by even more watchers than already watch us for some fleeting few seconds. There is a flickering screen or monitor in front of and between every citizen of the mediated society of watchers. Whether we watch television or other media matters not, we dwell among the watchers in a surveillance society of our peers. We dress appropriately, speak middle class English, not urban street slang or redneck, and look as prosperous as possible, or as hip as possible, or as learned or pious or whatever within our peer groups, and for outsider groups. No jokers, smokers or midnight tokers allowed in Mainstream American society and culture, which consists of working, consuming and “appearing to be,” but never purely being. We flow willingly through the transactional circuitry of the wealth economy like ghosts, optimistic and eerily cheerful, encountering one another through the hierarchical commodity affinity groups we call our peers, people who consume the same things we do, and have the same purchased identity and “lifestyle” we do. Swimmers in a sea of mass produced goods and mass produced identities through consumption of those goods, we strive for uniqueness, but not very hard, lest we lose the commodities we’ve acquired.